Money apps and AI don't have a soul
Master Your Money, Change
Your Life
Money is overwhelming. Where's the easy button?
Level up your financial situation with human accountability & pro planning tools to make changes FAST.
What's Your Plan?
For 17+ years, Michael Piccoli has been the "Money Consigliere" for high-net-worth individuals, families, and small businesses. He's had over a hundred thousand money conversations, trained at top firms, and mastered the complex world of tax, estate, and investment planning.
If you DIY your money, congratulations. We're all jealous.
For everyone else, it sucks. The lack of control feeling is REAL.
Old school advisors are too rigid and financial apps/AI have no soul.
You want an all access money solution.
As a Shift Member, you get on-demand access to Michael and his nearly 2 decades of experience for only $97 per month.
Hundreds of Happy Members
Members who stopped guessing and started winning with money.
Do these money questions keep you up at night?
Your biggest financial worries deserve real answers.
💸 Everyday Money
“Where does all my money go?”
“Can I afford this trip?”
😰 Feeling Stuck
“I'm overwhelmed with debt. Where do I start?”
“Why do I feel anxious about money all the time?”
💡 Investing & Growth
“How do I start investing wisely?”
“Are we making the most of our savings?”
👶 Life Changes
“We just had a baby — what now?”
“Can I take a break from work?”
📈 Planning Ahead
“Do I need a will?”
“Are we on track for retirement?”
💼 Work & Benefits
“Should I join the ESPP?”
“What do I do with my old 401(k)?”
Stop Choosing Between "Too Expensive" and "You're On Your Own"
From pricey traditional advisors to lonely budgeting apps, there's a lot of noise. We built Shift to be the perfect middle ground. Schedule a call to see how we do it.
Old School Advisor
1% Management Fee
Challenge outdated thinking.
- ❌ Charges ~1% or more of your portfolio annually
- ⛔ Requires $500,000+ Minimum Account Size
- ⏰ Meetings with long, confusing reports
- 🔒 Can't Access your Advisor's Planning Tools
Budgeting Apps
Free or Cheap Subscription
Just you and your phone.
- ❌ Eye-opening at first, then forgotten
- ⏰ One-Size-Fits-All - No customization
- ⛔ No accountability
- 🔒 Paywalls, Ads AND they sell your data
Shift Model
We Talk → You Grow → Repeat Until Wealthy
- 💻 Get Ridiculously Organized & Create Your System
- ✅ Solve Money Weaknesses & Eliminate Confusion
- 🔓 No Account Minimums or Commissions on Products
- 📞 Unlimited Access to Your Advisor & Tools
See Yourself in Our Members?
From rising tech stars to teachers planning retirement, everyone’s journey is different. Find the story that matches yours.
What Your Shift Membership Includes
For less than the cost of a night out per month, get an expert in your corner and an easy way to see it all clearly.
Who's in Charge?
The Founder
Michael noticed that working with a traditional financial advisor is often confusing and intimidating. They either manage money or sell insurance, or both. Hey, that's how they get paid (and how Michael got started).
Discerning what's in the client's best interest is still up to the client. Unbiased, empowering, and all-encompassing sound a lot more useful.
They don't want more than 75 clients. Shift is betting on you before you get there.
"There's a massive gap between 'I'm making money' and 'I feel good about my financial situation'. Shift builds the bridge, closing the gap."
Member Experience
David Rubin spent a decade in the CRM engine room at Salesforce and Accenture. He realized the same AI muscle powering Fortune 500 companies could power personal finance. But when it comes to personal finance, AI without an interpreter is just more tech. Member experience is everything. He joined forces with Michael to wire Shift’s $97/month model to feel like your favorite coffee shop.
"Combining Mike’s vision with today’s tech is the most rewarding work I’ve done."
Stop Guessing. Start Planning.
